Shinra Li is a Melbourne-based cinematographer and director renowned for his exceptional visual storytelling. He has gained recognition through his award-winning works, such as the sci-fi short film Uncomfortable Silence, which won at the La Fashion Film Festival in 2019, and the drama film The Brand New Friendship, which won at the Peace Film Festival in 2019. His short film Light Years Away won Best Short at the 4th Sylhet Film Festival in 2020, All The Lights That Never Fades garnered an award at the Los Angeles Cinematography Awards, and Face triumphed at the IFFA in 2023. Shinra's creative philosophy is encapsulated in his motto: "Light is the pen, and the screen is the paper. Let's make the film of our dreams."

Founded in 2011 by Shinra Li, Pixion Film is one of Australia's leading video production companies, specializing in creative design and production for films and TV commercials. Pixion Film collaborates closely with prominent Australian companies, including Englaon, Dennis Family Homes and Transerach, serving as their long-term commercial video production partner. The company has undertaken significant projects such as the 2018 Tmall Global Double 11 Promotion, the 2019 Australian TV series Serious Crime, the 2023 local Australian film It's Show Time, Dan!, and the 2024 Sprite celebrity endorsement commercial. Pixion Film is dedicated to creating exceptional value and returns for its clients through captivating visual content and compelling narrative techniques.